Ahu Tuz

Introduction

Ahu is a rock salt brand by Mutlucan Tuz, one of Türkiye’s largest salt producers, offering table, food, and industrial salts from ISO, HACCP, and SEDEX certified production. We designed a fresh, flavor-focused digital presence built around the brand’s message: “Salt changes, flavor changes.” The new website presents the product range, the journey from source to shelf, and the brand’s quality approach in a clear, modern experience for both consumers and business buyers.

Year

2026

Industry

Food / Salt Production

Scope of work

Web Design & Development

UI/UX Design

Content & Content Strategy

Timeline

4 Week

Challenges

Ahu needed to stand out as a consumer brand while carrying the industrial credibility of Mutlucan Tuz. A broad portfolio, ranging from table salt to industrial tablets, had to be presented without overwhelming everyday shoppers.

Product families, usage areas, certifications, and the source-to-shelf story required a clear structure and an appetizing visual language to support both retail customers and wholesale and export inquiries.

Live Project

Final thoughts

The new website presents Ahu’s product range and origin story through a fresh, flavor-driven flow that strengthens the brand’s identity both on the shelf and online.

This project gives Ahu a distinct digital voice within the Mutlucan family, connecting consumers, chefs, and business buyers with the right product through a clear and consistent experience.

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