The previous website did not clearly communicate the breadth of industrial solutions, machine categories, and performance characteristics expected by professional buyers in mining and construction sectors. With a wide range of heavy equipment and technical equipment specifications, product segmentation and hierarchy were not optimized for quick comprehension and selection.
Technical documentation, system classifications (crushing, screening, washing), and product differentiators required restructuring to support a logical browsing flow and to reinforce the brand’s engineering credibility across devices.
(2022-25©)
