The previous presence did not effectively convey the studio’s women-centric approach, personalized session structure, and holistic training philosophy. Class categories, benefits, and membership options needed to be presented in a way that builds trust and supports decision-making for first-time visitors and returning clients.
Service tiers, training focus areas, and studio values required clearer hierarchy and articulation to improve comprehension and engagement across both desktop and mobile experiences.
(2022-25©)
