The previous website did not fully reflect the depth of Fatih Kıral’s product portfolio—spanning living rooms, executive offices, kids’ collections, and partner brands like Natuzzi—nor its turnkey decoration capabilities for hospitality, healthcare, and corporate spaces. Hierarchy and service segmentation needed to be sharper.
Collection categories, store information, and project services required clearer hierarchy to support both retail customers exploring furniture and corporate clients evaluating turnkey interior projects.
The new website showcases Fatih Kıral’s collections, partner brands, and project expertise through a structured, heritage‑driven flow that strengthens the brand’s premium positioning.
This project elevates Fatih Kıral’s digital presence by aligning four decades of craftsmanship with a modern, conversion‑focused experience that supports retail and corporate decision‑makers.
(2022-25©)
