The previous structure did not clearly communicate the breadth of Kojo Hospitality’s portfolio, where each brand—Zula, Bâtard, Saku, The Ordinary—has a distinct identity, atmosphere, and audience. Guests needed a navigable group narrative without losing the individual character of each restaurant concept.
Brand segmentation, location details, and reservation flows required clearer hierarchy to support both group‑level storytelling and quick access to individual restaurant experiences.
The new website presents Kojo Hospitality’s brands through a clean, guest‑centric flow that strengthens both the group’s overall identity and the individuality of each restaurant concept.
This project unifies Kojo Hospitality’s multi‑brand portfolio in a structured digital presence, making the group’s culinary philosophy more accessible to diners and partners alike.
(2022-25©)
