Hakan Makine

Hakan Makine

Introduction

Introduction

Hakan İş Makinaları is a heavy machinery brand providing sales, rental, and service solutions for construction and infrastructure projects. We designed a robust, performance-focused digital presence that supports both immediate lead generation and long-term organic growth. Alongside the website design, we actively manage SEO to strengthen visibility across high-intent industry searches.

Year

2025

Industry

Construction Machinery

Scope of work

/

Content Strategy

/

Organic Search (SEO)

/

Web Development

/

UI/UX Design

Timeline

5 Week

Introduction

Hakan İş Makinaları is a heavy machinery brand providing sales, rental, and service solutions for construction and infrastructure projects. We designed a robust, performance-focused digital presence that supports both immediate lead generation and long-term organic growth. Alongside the website design, we actively manage SEO to strengthen visibility across high-intent industry searches.

Year

2025

Industry

Construction Machinery

Scope of work

/

Content Strategy

/

Organic Search (SEO)

/

Web Development

/

UI/UX Design

Timeline

5 Week

Challenges

Challenges

Challenges

The brand required a digital structure that could clearly communicate multiple services—sales, rental, and technical support—without overwhelming users. In addition, the previous setup lacked SEO-driven content architecture, limiting visibility across competitive machinery-related search queries.

Service pages, product listings, and informational content needed to be aligned under a single, scalable structure that supports both user clarity and continuous SEO performance improvements.

Final thoughts

Final thoughts

Final thoughts