The previous structure did not clearly communicate Marti Concept’s product categories, craftsmanship values, and safety standards. With a broad range of children’s furniture and variants, users required an intuitive navigation path and clear presentation of key differentiators such as materials, safety certifications, and style collections.
Product filtering, category segmentation, and variation presentation needed refinement to improve comprehension and streamline the path to purchase across desktop and mobile experiences.
(2022-25©)
